About Me

Hi, I'm Shima, a Product Designer with 5+ years of experience turning complex problems into simple, empowering solutions through curiosity and creativity.

A Product Designer focusing on Accessibility and creating delightful digital experiences

Let's Connect

About Me

Featured Projects

Improving How Users Navigate and Understand Data Tables

Simplified complex data interactions through a user-centered, research-driven table design, improving clarity and efficiency across ASSA ABLOY’s digital products.

Improving How Users Navigate and Understand Data Tables

Simplified complex data interactions through a user-centered, research-driven table design, improving clarity and efficiency across ASSA ABLOY’s digital products.

Improving How Users Navigate and Understand Data Tables

Simplified complex data interactions through a user-centered, research-driven table design, improving clarity and efficiency across ASSA ABLOY’s digital products.

Improving How Users Navigate and Understand Data Tables

Simplified complex data interactions through a user-centered, research-driven table design, improving clarity and efficiency across ASSA ABLOY’s digital products.

Fixing the Front Door: ASSA ABLOY Contact Us Experience

Improved user satisfaction and reduced missed opportunities by creating a unified, clear Contact Us experience across all ASSA ABLOY divisions.

Fixing the Front Door: ASSA ABLOY Contact Us Experience

Improved user satisfaction and reduced missed opportunities by creating a unified, clear Contact Us experience across all ASSA ABLOY divisions.

Fixing the Front Door: ASSA ABLOY Contact Us Experience

Improved user satisfaction and reduced missed opportunities by creating a unified, clear Contact Us experience across all ASSA ABLOY divisions.

Fixing the Front Door: ASSA ABLOY Contact Us Experience

Improved user satisfaction and reduced missed opportunities by creating a unified, clear Contact Us experience across all ASSA ABLOY divisions.

Designing for Inclusion: Embedding Accessibility into ASSA ABLOY’s Digital Product Ecosystem

Led accessibility advocacy at ASSA ABLOY, driving awareness, ownership, and integration of inclusive practices across digital teams.

Brisbay Website Design

Design iof the world's largest transport company

Designing for Inclusion: Embedding Accessibility into ASSA ABLOY’s Digital Product Ecosystem

Led accessibility advocacy at ASSA ABLOY, driving awareness, ownership, and integration of inclusive practices across digital teams.

Designing for Inclusion: Embedding Accessibility into ASSA ABLOY’s Digital Product Ecosystem

Led accessibility advocacy at ASSA ABLOY, driving awareness, ownership, and integration of inclusive practices across digital teams.

Designing with Yellow: Balancing UI Accessibility and Brand Identity in the Yale Design System

Redesigned Yale’s digital design system to improve accessibility, developing usage principles and components that balance brand identity with inclusive design.

Visrem

A real estate service connecting lanlords to responsible tenants in Africa

Designing with Yellow: Balancing UI Accessibility and Brand Identity in the Yale Design System

Redesigned Yale’s digital design system to improve accessibility, developing usage principles and components that balance brand identity with inclusive design.

Designing with Yellow: Balancing UI Accessibility and Brand Identity in the Yale Design System

Redesigned Yale’s digital design system to improve accessibility, developing usage principles and components that balance brand identity with inclusive design.

Visual Design in Practice: Illustration & Iconography

Before UX, I worked as a digital designer and illustrator, creating expressive visuals and iconography. This case study highlights selected projects where I brought abstract ideas to life with clarity and creativity.

Visrem

A real estate service connecting lanlords to responsible tenants in Africa

Visual Design in Practice: Illustration & Iconography

Visual Design in Practice: Illustration & Iconography

More Projects

All Projects

More Projects

Accessibility

CPACC Certified

I'm certified by the IAAP with a CPACC credential, demonstrating expertise in:

Disability types and assistive technologies
Accessibility principles and universal design
Laws and standards

See how I apply it!

Experience

UX Designer

ASSA ABLOY

Sep 2023 - Current

UX Designer

ASSA ABLOY

Sep 2023 - Current

UX Designer

ASSA ABLOY

Sep 2023 - Current

Design Manager

Narin Games

Oct 2021 - Aug 2022

Digital Design Manager

Narin Games

Oct 2021 - Aug 2022

Design Manager

Narin Games

Oct 2021 - Aug 2022

Design Manager

Narin Games

Oct 2021 - Aug 2022

Product Designer

Utravs

Dec 2019 - Oct 2021

Product Designer

Utravs

Dec 2019 - Oct 2021

Product Designer

Utravs

Dec 2019 - Oct 2021

Visual Designer

Yaraplus

Jun 2019 - Oct 2021

Visual Designer

Yaraplus

Jun 2019 - Oct 2021

Visual Designer

Yaraplus

Jun 2019 - Oct 2021

Testimonial

I trust her in her work, and I know what she will deliver will always have a high quality, that it is a well-thought-out process, and reason behind all the decisions.

Sarah Nilsson

UX Project Manager, ASSA ABLOY

I trust her in her work, and I know what she will deliver will always have a high quality, that it is a well-thought-out process, and reason behind all the decisions.

Sarah Nilsson

UX Project Manager, ASSA ABLOY

I trust her in her work, and I know what she will deliver will always have a high quality, that it is a well-thought-out process, and reason behind all the decisions.

Sarah Nilsson

UX Project Manager, ASSA ABLOY

I trust her in her work, and I know what she will deliver will always have a high quality, that it is a well-thought-out process, and reason behind all the decisions.

Sarah Nilsson

UX Project Manager, ASSA ABLOY

She is an exceptional professional who possess a true collaborative spirit, willingly sharing her expertise and seeking constructive feedback to refine her work.

Johan Toresson

Senior UX Designer, ASSA ABLOY

She is an exceptional professional who possess a true collaborative spirit, willingly sharing her expertise and seeking constructive feedback to refine her work.

Johan Toresson

Senior UX Designer, ASSA ABLOY

She is an exceptional professional who possess a true collaborative spirit, willingly sharing her expertise and seeking constructive feedback to refine her work.

Johan Toresson

Senior UX Designer, ASSA ABLOY

She is an exceptional professional who possess a true collaborative spirit, willingly sharing her expertise and seeking constructive feedback to refine her work.

Johan Toresson

Senior UX Designer, ASSA ABLOY

Shima demonstrates a level of commitment, accountability, and professionalism that is truly remarkable.

Her contributions have elevated our team’s work and set a standard for excellence.

Shima’s passion for digital accessibility and design systems has made a lasting impact on our projects.

Rudy Bortolini

Head of Global UX, ASSA ABLOY

Shima demonstrates a level of commitment, accountability, and professionalism that is truly remarkable.

Her contributions have elevated our team’s work and set a standard for excellence.

Shima’s passion for digital accessibility and design systems has made a lasting impact on our projects.

Rudy Bortolini

Head of Global UX, ASSA ABLOY

Shima demonstrates a level of commitment, accountability, and professionalism that is truly remarkable.

Her contributions have elevated our team’s work and set a standard for excellence.

Shima’s passion for digital accessibility and design systems has made a lasting impact on our projects.

Rudy Bortolini

Head of Global UX, ASSA ABLOY

Shima demonstrates a level of commitment, accountability, and professionalism that is truly remarkable.

Her contributions have elevated our team’s work and set a standard for excellence.

Shima’s passion for digital accessibility and design systems has made a lasting impact on our projects.

Rudy Bortolini

Head of Global UX, ASSA ABLOY

Let's Collaborate

Let's talk about a project,
collaboration or an idea you may have

About Me

Hi, I'm Shima, a Product Designer with 5+ years of experience turning complex problems into simple, empowering solutions through curiosity and creativity.

Featured Projects

Improving How Users Navigate and Understand Data Tables

Improving How Users Navigate and Understand Data Tables

Improving How Users Navigate and Understand Data Tables

Improving How Users Navigate and Understand Data Tables

Fixing the Front Door: ASSA ABLOY Contact Us Experience

Fixing the Front Door: ASSA ABLOY Contact Us Experience

Fixing the Front Door: ASSA ABLOY Contact Us Experience

Fixing the Front Door: ASSA ABLOY Contact Us Experience

Designing for Inclusion: Embedding Accessibility into ASSA ABLOY’s Digital Product Ecosystem

Brisbay Website Design

Designing for Inclusion: Embedding Accessibility into ASSA ABLOY’s Digital Product Ecosystem

Designing for Inclusion: Embedding Accessibility into ASSA ABLOY’s Digital Product Ecosystem

Designing with Yellow: Balancing UI Accessibility and Brand Identity in the Yale Design System

Visrem

Designing with Yellow: Balancing UI Accessibility and Brand Identity in the Yale Design System

Designing with Yellow: Balancing UI Accessibility and Brand Identity in the Yale Design System

Visual Design in Practice: Illustration & Iconography

Visrem

Visual Design in Practice: Illustration & Iconography

Visual Design in Practice: Illustration & Iconography

Accessibility

CPACC Certified

Experience

UX Designer

UX Designer

UX Designer

Design Manager

Digital Design Manager

Design Manager

Design Manager

Product Designer

Product Designer

Product Designer

Visual Designer

Visual Designer

Visual Designer

Testimonial

I trust her in her work, and I know what she will deliver will always have a high quality, that it is a well-thought-out process, and reason behind all the decisions.

I trust her in her work, and I know what she will deliver will always have a high quality, that it is a well-thought-out process, and reason behind all the decisions.

I trust her in her work, and I know what she will deliver will always have a high quality, that it is a well-thought-out process, and reason behind all the decisions.

I trust her in her work, and I know what she will deliver will always have a high quality, that it is a well-thought-out process, and reason behind all the decisions.

She is an exceptional professional who possess a true collaborative spirit, willingly sharing her expertise and seeking constructive feedback to refine her work.

She is an exceptional professional who possess a true collaborative spirit, willingly sharing her expertise and seeking constructive feedback to refine her work.

She is an exceptional professional who possess a true collaborative spirit, willingly sharing her expertise and seeking constructive feedback to refine her work.

She is an exceptional professional who possess a true collaborative spirit, willingly sharing her expertise and seeking constructive feedback to refine her work.

Shima demonstrates a level of commitment, accountability, and professionalism that is truly remarkable.Her contributions have elevated our team’s work and set a standard for excellence.Shima’s passion for digital accessibility and design systems has made a lasting impact on our projects.

Shima demonstrates a level of commitment, accountability, and professionalism that is truly remarkable.Her contributions have elevated our team’s work and set a standard for excellence.Shima’s passion for digital accessibility and design systems has made a lasting impact on our projects.

Shima demonstrates a level of commitment, accountability, and professionalism that is truly remarkable.Her contributions have elevated our team’s work and set a standard for excellence.Shima’s passion for digital accessibility and design systems has made a lasting impact on our projects.

Shima demonstrates a level of commitment, accountability, and professionalism that is truly remarkable.Her contributions have elevated our team’s work and set a standard for excellence.Shima’s passion for digital accessibility and design systems has made a lasting impact on our projects.

Let's Collaborate

Let's talk about a project, collaboration or an idea you may have

Shima demonstrates a level of commitment, accountability, and professionalism that is truly remarkable.

Her contributions have elevated our team’s work and set a standard for excellence.

Shima’s passion for digital accessibility and design systems has made a lasting impact on our projects.

Shima demonstrates a level of commitment, accountability, and professionalism that is truly remarkable.

Her contributions have elevated our team’s work and set a standard for excellence.

Shima’s passion for digital accessibility and design systems has made a lasting impact on our projects.

Shima demonstrates a level of commitment, accountability, and professionalism that is truly remarkable.

Her contributions have elevated our team’s work and set a standard for excellence.

Shima’s passion for digital accessibility and design systems has made a lasting impact on our projects.

Shima demonstrates a level of commitment, accountability, and professionalism that is truly remarkable.

Her contributions have elevated our team’s work and set a standard for excellence.

Shima’s passion for digital accessibility and design systems has made a lasting impact on our projects.

Let's talk about a project,
collaboration or an idea you may have